Team

The sharpest minds in brand strategy — at your fingertips.

Nico Ruffini

Chief Brand Officer | Creative Director

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Shana Williamson

Business Consultant

Chloe

Chief Barketing Officer

Over the last 20 years I've worked on hundreds of projects as a designer, partner, leader and advisor utilizing expertise around operations, brand strategy and marketing. This work includes years of marketing and design execution in the construction sector. Product creation, packaging design and brand identity in cannabis CPG. Managing coms for a national wireless network roll-out. Advisory and management for a wide range of business services and consumer products. I've also co-founded and invested in multiple brands of my own.

About

The future belongs to restless minds – those who refuse to be confined by disciplinary borders, who see the world not as a set of fixed categories, but as an ecosystem of connected possibilities.

My strength lies in breaking down silos, placing brand-centric thinking at the heart of business, and building whole company brand ecosystems where vision is executed with precision and impact. My belief is that artistic vision and strategic thinking can transform an object into an obsession, a product into a paragon and a business into a brand.

I'm fuelled by an obsessive passion for all aspects of design, artistry, and innovation. I combine a wealth of strategic and creative experience to connect the dots between culture and commerce, turning brand into something tangible that helps you attract more of your ideal customers and build products or services that people covet.

Brand Strategy
Research & Testing
Communications
User Experience
Business Systems
Automation & AI
Innovation Sprints
Brand Workshops

Operations
Marketing
Special Projects
Brand Management
Brand Architecture
Creative Direction

Brand Identity
Web & UI
Packaging
Product Design
Wayfinding
Graphic & Art
Copywriting

Strategy

Design/ Creative

Leadership

Disciplines

Ethos

(2025)

Marketing teams that need support in brand management or creative direction.

In-house teams in need of strategic support, operational expertise and a fresh perspective.

Agencies looking to increase their capacity without adding headcount.

Founders, investors and equity owners who need executive management for a brand or portfolio.

Who I work with

Mercedes Benz, Adidas, Ghost Growth, Flow Scientific, Dogwood Group, HUB International, DevonWest Seheet Metal, Airworks Insulation, Vulf Consulting, Corsiva, Kinloch Naturals, Kinloch Wellness, Superblunt, Birchwood Landscapes, Total Fitness, The Paralord, BC Farm Museum, Embellished Design, Rome Cafe, Dragon Risk Management, DRM Tactical, Lee Nails, Rain Aromas, MEC, Apostle Ink, El Sol Sauce, Forma Living, BC Hop Company, Blind Tiger, 1364 Services, Acre Distillery, Nulook Coatings, NXT Digital, Monolith, Phantom Wines, Mantra Mushrooms, Evanesce Farms, Ledor, Telus, Valar Stone, Peak Sleep, Telos Power Systems, Elite Homes, Blackpine Brewing, Praxis, Lacour Atelier, Panorama Estates, Wander Church, Balotelli, Milner Farms, Barra, Scotiabank.

Select clients

Strong brands have the edge when you understand the world is moved by a blend of commerce and human behaviour.

I aim to provide that edge for leaders who know what it takes to build strong brands, and who have the resources and vision to do so.

Brand has become an imperative for anyone who wants to make a sustainable difference, whether commercially, culturally, or socially.

Companies that take brand seriously have an uncanny ability to succeed where others fail. They separate themselves from competitors, growing transformative cultures, creating relationships with the people who matter, and adapting to change while moving their own vision and business objectives forward.

They also attract more of the right kind of customers, more repeat business, appeal to higher calibre employees, and have an easier time with sales, marketing and securing investment.

In conspiracy with a small collective of creative outlaws and scrappy marketers, I operate from a private studio in Vancouver BC where we help leaders define and design their brands to move people, revenue and culture forward.

The edge

At the heart of my work is a belief in "Business Artistry." It’s a duality built on the recognition that commercial success has its foundations in the bedrock of human emotion. This holds true for strategy or design: it’s where the data and science meets art and intuition that we find results that make a true impact.

Business artisty