NICO
Index
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About
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LinkedIn
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(04)
RECENT
projects
based in vancouver
operations • strategy • design
CREATIVE CAPITAL
NICO RUFFINI
R
o
s
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Business and side quests
AIRWORKS
2024
Co-founded a commercial insulation COMPANY in response to an UNDER-SERVED NICHE in the local construciton sector. DEVELOPED BRAND STRATEGY, DESIGN, SYSTEMS AND BUSINESS SET UP. I currently lead day to day operations and business development.
BRAND GENESIS
2025
Originally published in 2022 as a print book, I wrote and designed Brand Genesis as a resource to help new founders build brands with heart. 240 pages. 20 lessons. 40 exercises. INFINITE re-usability. Now updated as a free DIGITAL resource.
DEVONWEST
2024
DevonWest Sheet Metal IS a FORMER client whose brand I helped plan, design and go to market a few years AGO. after several years of on-going consulting and support, I NOW LEAD THE COMPANY'S GROWTH AND DIRECTION AS GENERAL MANAGER.
THE LOST ART OF
2025
AN EXERCISE IN DIGITAL ANTHROPOLOGY. RESEARCHED TAKES AND UNHINGED THOUGHTS ABOUT the people and movements that shape culture – weird online phenomena; under-the-radar trends; visionary work from artists and designers; the products we covet; the possibilities we fear; and the tidal sweep of forces that architect this beautiful and brutal world.
More projects →
Thought sketches
[Sub-stack]
Wolves. Brands. Being. Becoming.
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[Linked in]
Riffs on culture, business, art and design
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Contact