NICO RUFFINI

ITS TIME TO BUILD ● 2024

If people don't know, it's a marketing problem. If they don't choose you, it's a brand problem.I can help you solve both.

Hey, I'm Nico...An independent brand executive and design leader with a deep passion for all aspects of design and innovation. I combine a wealth of strategic and creative experience to connect the dots between culture and commerce, turning brand into something tangible that helps you attract more of your ideal customers and build products or services that people covet.My strength lies in breaking down silos, placing brand-centric thinking at the heart of business, and building ecosystems where vision is executed with precision and impact.Significant time spent in areas outside of marketing and design has given me a more complete perspective on how to effectively unify stakeholders and help brands grow from a core level.I have consulted, designed and led projects for hundreds of brands. Ranging from strategy in cannabis, to design for fitness, food and tech, to national marketing campaigns in construction and insurance, to infrastructure roll-outs in wireless communications. Noted for producing results in notoriously tough B2B sectors that chronically fail to do marketing and creative work effectively.My approach is best suited to environments where leadership is keen to fuel imagination with a fresh perspective and find unique ways to move people and revenue forward.👋 Connect on LinkedIn

A few highlights...Helped a local commercial construction company scale national in <5 years through brand strategy and marketing, adding millions in revenue.Co-founded, launched and scaled an insulation business from zero to $60K MRR in less than 7 months.Achieved +270% yearly influenced and generated marketing revenue targets for my region with Canada's largest benefits and insurance broker.Designed SOPs and systems for a sheet metal contractor, leading to a 15% reduction in operating cost and a 27% lift in cashflow over 5 months.Client achieved more than 6.7x return on a re-brand and website build... 3 weeks before the project was completed.Client in the cannabis/ hemp sector won an international award and coverage in Forbes for a brand I designed.Company innovation award (Ledcor) in recognition of a self-initiated project rolling out organization wide mobile integration to reduce waste.